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Competitive strategy:

Competitor analysis

We provide analysis for your identified competitors to help you understand their recruitment outlook and market strengths/weaknesses.

Data brand

There’s a lot of public data available which paints a picture of a university’s status and position against others.  We use this data to help you focus your efforts on the data brands which will create a position yield and avoid you chasing statistical noise. 

Competitive admissions

Most universities work to deliver higher volumes of applications, aware that this improves the overall prospect for recruitment.  This product focuses on what happens next, your offers and their replies. We identify opportunities to improve your ‘Firm Rate’ for overall recruitment or particular subsets of your students. We can assess whether bursary and similar schemes work and where to best deploy them for competitive effect.